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23 Google Ads Keywords Every Quartz Fabricator Should Bid On

By Nova Marketing February 22, 2026 36 min read
23 Google Ads Keywords Every Quartz Fabricator Should Bid On

Thinking about how to get more people to see your quartz countertop business online? Google Ads can be a real game-changer. But what do you actually type into that keyword box? It's not just about guessing. You need to think about what potential customers are searching for when they're ready to buy. We've put together a list of 23 Google Ads keywords that quartz fabricators should really consider bidding on. This list covers a lot of ground, from specific colors and brands to installation and pricing. Getting these quartz countertop keywords right in Google Ads can make a big difference in bringing in the right kind of leads.

Key Takeaways

1. Quartz Countertops

When people think about upgrading their kitchens or bathrooms, quartz countertops often come to mind. And for good reason! They're a really popular choice these days, and it's easy to see why. These surfaces offer a great mix of looks and practicality that many homeowners are after.

What makes quartz so special? Well, it's technically an engineered stone. This means it's made from crushed quartz crystals mixed with resins and polymers. This process gives it some pretty neat properties. For starters, it's super durable. You don't have to worry as much about scratches or chips compared to some natural stones. Plus, it's non-porous, which is a big deal for kitchens. That means spills like wine or coffee aren't going to soak in and stain it. Cleaning is usually a breeze too.

Here are a few things people like about quartz:

Thinking about the cost can be a bit tricky because it really depends on the brand, the color, and the thickness of the slab. You might see prices ranging quite a bit.

Type of Quartz Average Price Range (per sq ft installed)
Standard $50 - $75
Premium $75 - $100+

It's a solid choice if you want something that looks good and can handle daily life without too much fuss. Many fabricators find it's a go-to material for a reason.

2. Engineered Quartz

When people talk about quartz countertops, they're usually talking about engineered quartz. It's not dug out of the ground like granite or marble. Instead, it's a man-made product. This process gives fabricators a lot of control over the final look and performance.

Engineered quartz is made by mixing ground natural quartz with polymer resins and pigments. This mixture is then put under intense pressure and heat. The result is a super strong, non-porous surface that's great for kitchens and bathrooms.

Here's a quick look at why it's so popular:

The manufacturing process for engineered quartz is pretty neat. It involves taking natural quartz crystals, grinding them up, and then binding them together with resins. This creates a material that's not only beautiful but also incredibly practical for everyday use in busy homes. It's a smart choice for anyone looking for a countertop that can handle a lot without looking worn out.

If you're a fabricator, bidding on keywords related to engineered quartz is a no-brainer. People are actively searching for this specific type of material, wanting to know about its benefits, how it's made, and what it costs. Getting your ads in front of them when they're in this research phase can really pay off.

3. White Quartz

White quartz countertops are super popular right now, and honestly, it's easy to see why. They just give a kitchen or bathroom such a clean, bright look. It feels modern but also timeless, you know? It’s a versatile choice that works with almost any cabinet color or design style.

People often worry that white surfaces will show every little spill or smudge, but that's where quartz really shines. Because it's non-porous, spills just sit on top, and you can wipe them away easily. No staining worries like you might have with some natural stones. It’s a practical pick for busy households.

When you're looking at white quartz, you'll find tons of variations. Some have subtle veining, almost like marble, while others are a solid, pure white. You can get them with a polished finish for a bit of shine or a matte finish for a softer look.

Here are a few popular styles you'll see:

Choosing white quartz is a solid move if you want a bright, airy feel. It really opens up a space and makes it feel bigger. Plus, it’s incredibly durable, which is a big plus for kitchen surfaces.

When you're picking out your white quartz, think about the overall color palette of your room. Do you want it to be the star of the show, or blend in with other elements? Consider the undertones too – some whites lean a little warm, others are cooler. It makes a difference in how it looks next to your cabinets and flooring.

If you're on a tighter budget, sometimes you can find great deals on white quartz remnants. These are smaller pieces left over from bigger jobs, and fabricators often sell them at a discount. It’s a good way to get a high-end look without the full price tag, especially for smaller projects like a bathroom vanity.

4. Quartz Kitchen Countertops

When you're thinking about updating your kitchen, countertops are a big deal. They take up a lot of space and get used every single day. That's why so many people are looking at quartz for their kitchen countertops. It's a really popular choice, and for good reason.

Quartz offers a great mix of looks and practicality that's hard to beat. You can get it in pretty much any color or pattern you can imagine, from plain white to something that looks just like marble or granite, but without the upkeep. It's also super durable, resisting scratches and stains pretty well. This makes it a smart pick for busy kitchens where spills and messes are just part of life.

Here's a quick look at why quartz is a top pick for kitchens:

Thinking about the cost? Prices can vary a lot depending on the brand and the specific design you choose. For example, custom quartz countertop installations in Toronto, particularly Caesarstone, typically range from $90 to $190 per square foot, depending on the project's specifics. It's definitely an investment, but most people find it's worth it for the longevity and beauty it brings to their home. You're basically getting a high-end look with less worry.

Choosing the right quartz for your kitchen involves looking at samples in your actual kitchen light. What looks good online might be different in your space. Consider the overall color scheme and how the countertop will work with your cabinets and flooring. It's a big decision, so take your time.

When you're ready to see what's out there, checking out different brands can give you a better idea of the styles and price points. Many fabricators have showrooms where you can see full slabs, which is way better than just looking at small samples. It really helps to visualize how the pattern will look across a larger area like your kitchen island or main counters.

5. Silestone Quartz

When people think about quartz countertops, Silestone often comes up. It's a big name in the engineered stone world, and for good reason. They've been around for a while, making a lot of different styles that homeowners and designers seem to like.

Bidding on 'Silestone Quartz' is smart because it targets customers who already know and trust a specific, popular brand. This means they might be further along in their buying journey, looking for a particular product rather than just browsing general options.

Here's why it's a good keyword to consider:

Think about the different types of Silestone people might search for. You've got your classic whites and grays, but they also have some really unique veining patterns that mimic natural stone. Some popular Silestone collections include:

If you work with Silestone or can source it, this keyword is a no-brainer. It's like putting up a sign that says, 'We sell what you're looking for!'

People often search for specific brands when they've done some research or have a particular look in mind. Targeting these brand names can bring in customers who are ready to make a decision, rather than those just starting to explore their options. It's about meeting them where they are in the buying process.

6. Caesarstone Quartz

When people think about quartz countertops, Caesarstone is often one of the first names that comes to mind. They've been around for a while and have built a solid reputation for quality and style. If you're a fabricator, bidding on keywords related to this brand makes a lot of sense because customers are actively searching for it.

Caesarstone offers a wide range of colors and patterns, from classic whites and grays to more unique designs that mimic natural stone. This variety means you can likely find something that fits almost any kitchen or bathroom aesthetic. It's not just about looks, though; their quartz is known for being durable and low-maintenance, which is a big selling point for homeowners.

Here's a quick look at why Caesarstone is a popular choice:

Customers often search for specific Caesarstone collections or colors. Knowing these can help you target your ads better. For instance, some popular lines include:

If you're looking to connect with homeowners interested in high-quality quartz, finding reliable countertop specialists who work with brands like Caesarstone is key. People aren't just looking for any countertop; they're often looking for a specific look and feel, and Caesarstone delivers that for many.

Bidding on 'Caesarstone quartz' and related terms means you're catching people who have already done some research and know what they want. It's a good way to find customers who are further along in the buying process.

7. Cambria Quartz

When people talk about quartz countertops, Cambria often comes up. It's a big name in the industry, and for good reason. They make their quartz right here in the USA, which is a point of pride for many customers. Cambria offers a wide range of designs, from looks that mimic natural stone like marble and granite to more solid, modern patterns.

If you're thinking about Cambria, you're probably looking for something that's both beautiful and tough. It's a popular choice for kitchens and bathrooms because it holds up well against spills and stains. Plus, it doesn't need sealing, which is a nice bit of easy maintenance.

Here's a quick look at what makes Cambria stand out:

People often compare Cambria versus Caesarstone when they're trying to decide on a brand. Both are good options, but Cambria has its own unique style and manufacturing process. It's worth checking out their samples to see which one fits your home best. They have everything from classic whites to bold, dark colors, so there's usually something for everyone's taste. It’s a solid investment for your home.

8. Quartz Waterfall Islands

When you're thinking about kitchen design, a quartz waterfall island really stands out. It's where the countertop material doesn't just stop at the edge, but flows straight down the side of the island cabinets. This creates a really clean, modern look that's become super popular.

It’s not just about looks, though. Quartz is a great material for this because it's tough and doesn't stain easily. So, you get that high-end appearance without all the fuss of constant upkeep. It’s a smart choice for busy kitchens.

Here’s what makes them work so well:

Fabricating a waterfall edge does take a bit more precision than a standard countertop. You need to make sure the seams are hidden and the edges are perfectly finished. The cost is usually pretty close to regular countertops, but it depends on the specific quartz pattern you pick and how complex the cuts are. It's a detail that adds a lot to the overall feel of your kitchen. If you're looking for a way to make your island a real showpiece, a quartz waterfall design is definitely worth considering.

9. Gray Quartz Countertops

Gray quartz countertops are a really popular choice right now, and it's easy to see why. They offer a fantastic middle ground between the starkness of white and the depth of black, fitting into so many different kitchen and bathroom designs. Whether you're going for a modern, minimalist look or something a bit more traditional, gray quartz can really make it work.

The versatility of gray quartz is its biggest selling point. It comes in a huge range of shades, from light, airy dove grays to deep, moody charcoal tones. You can find patterns that mimic natural stone, like subtle veining that looks like marble, or solid, uniform grays for a super clean appearance. This makes it easy to match with your cabinets, flooring, and backsplash.

When you're thinking about gray quartz, consider these points:

Many people are drawn to gray quartz because it's a practical choice. It tends to hide everyday messes better than pure white, but still keeps the space feeling fresh and clean. Plus, the durability of quartz means you don't have to worry too much about spills or scratches. It’s a solid material for kitchen countertops that see a lot of action.

Choosing gray quartz means you're picking a color that's both timeless and trendy. It provides a neutral backdrop that allows other elements in your kitchen or bathroom to stand out, whether that's your cabinetry, appliances, or decorative accents. It’s a safe bet that still manages to look stylish.

If you're looking for a specific vibe, consider these popular gray quartz options:

10. Quartz Vanity Tops

When you're thinking about bathroom renovations, don't forget the vanity top. Quartz is a fantastic choice for these smaller, yet very important, surfaces. It's durable, non-porous, and looks great, making it perfect for a busy bathroom.

Why pick quartz for your vanity? Well, for starters, it holds up really well against moisture and stains, which is a big plus in a bathroom environment. Plus, the variety of colors and patterns means you can really match it to your style, whether you're going for a clean, modern look or something a bit more traditional.

Here are a few things to consider when choosing a quartz vanity top:

Fabricating a quartz vanity top is a bit different from a kitchen countertop. The scale is smaller, but precision is still key. You want a clean finish and a perfect fit.

Getting the right measurements is super important. Even a small error can mean a big headache later on, especially with custom cuts. Double-checking everything before fabrication starts saves a lot of trouble.

11. Black Quartz Countertops

Black quartz countertops are a really popular choice for kitchens and bathrooms. They offer a sleek, modern look that can work with a lot of different design styles. It's a versatile color that can make a space feel sophisticated and clean.

People often choose black quartz because it hides stains and smudges pretty well, which is a big plus if you've got a busy household. Plus, it's super durable, just like all quartz surfaces. You don't have to worry too much about scratching or heat damage with regular use.

When you're thinking about black quartz, there are different shades and patterns available. Some are a solid, deep black, while others have subtle veining or flecks that add a bit of texture. It's worth looking at samples to see what fits your style.

Here are a few reasons why black quartz is a good pick:

Choosing black quartz means you're getting a surface that's not only good-looking but also built to last. It's a practical decision for anyone who wants style without a lot of fuss. You can find it in many different finishes, from matte to high gloss, so you can really tailor it to your kitchen or bathroom design.

12. Quartz Slab Installation

Getting quartz slabs installed properly is a big deal. It's not just about slapping them down; there's a whole process involved to make sure they look good and last. The right installation prevents future problems like cracks or uneven surfaces.

When you're ready for installation, here's what usually happens:

It's really about precision. You don't want any gaps or wobbles. The installers need to be skilled to handle the weight and fragility of the slabs.

The success of your quartz countertops hinges significantly on the installation phase. It requires careful planning, precise measurements, and skilled hands to ensure a flawless finish that you'll enjoy for years to come. Don't cut corners here; it's worth the investment in professional service.

Sometimes, you might find deals on quartz remnants if you need smaller pieces for things like bathroom vanities or small projects. It's a good way to save some money if you don't need a full slab. Just make sure the remnant is large enough for your needs.

13. Calacatta Quartz

When people think of luxury in kitchen design, Calacatta marble often comes to mind. But that marble can be a bit high-maintenance, right? That's where Calacatta quartz steps in. It mimics that classic, high-end look but with all the practical benefits of quartz.

Calacatta quartz is known for its dramatic veining, typically featuring bold gray or gold streaks against a clean white background. It’s a statement piece, for sure. You see it a lot in kitchens and bathrooms where people want that 'wow' factor. It can make a simple space feel really grand.

Here's why fabricators should pay attention to this popular style:

Think about Calacatta Prado Quartz for a moment. It’s a great example of how this style can bring a bright, inviting feel to a kitchen. The veining is distinct, making each slab a little bit unique. It’s a smart choice for clients who want that luxurious marble look but need something more practical for everyday life. It really bridges the gap between high style and everyday function. Many homeowners are looking for this specific look, so having it readily available and knowing how to market it is a big plus for any fabricator.

14. Quartz Backsplash

Thinking about a quartz backsplash? It's a smart move. Many people focus just on countertops, but a quartz backsplash can really tie a kitchen together. It's not just about looks, though. Quartz is super durable and easy to clean, which is a big plus in a kitchen where things can get messy.

A quartz backsplash offers a cohesive and stylish look that complements your countertops perfectly. It's a way to extend the beauty and practicality of quartz beyond just the work surfaces. You can match it exactly to your counters for a uniform appearance, or choose a contrasting color or pattern to make a statement.

Here are a few reasons why a quartz backsplash makes sense:

When you're looking at options, consider how the backsplash will interact with your countertops and cabinets. Sometimes, a simple, solid color works best, while other times, a veined pattern can add a lot of character. It's all about finding that balance that feels right for your space. If you're in the Edmonton area, companies like A1 Granite can help you explore these choices.

Choosing a backsplash material involves thinking about more than just aesthetics. You want something that can handle the daily grind of cooking and cleaning without showing wear and tear. Quartz really shines in this regard, offering a practical solution that doesn't compromise on style. It's a material that performs as well as it looks, which is pretty important for busy households.

Don't forget to think about the installation. While quartz is tough, proper installation is key to ensuring it looks great and lasts for years. This usually involves precise cutting and fitting, especially around outlets and windows. It's a detail that makes a big difference in the final outcome.

15. MSI Quartz

When people are looking for quartz countertops, MSI is a brand that often comes up. They have a pretty wide selection of colors and patterns, so it's worth checking them out if you're in the market. MSI Quartz offers a good balance of style and durability for many homeowners.

They have everything from classic whites and grays to more unique veined looks that mimic natural stone. It's a popular choice because it's generally affordable and readily available through many fabricators and retailers.

Here are a few things to consider about MSI Quartz:

If you're comparing different quartz brands, MSI is definitely one to put on your list. It's a solid choice for kitchens, bathrooms, and other areas where you need a tough, good-looking surface.

Choosing a quartz brand like MSI means you're likely getting a product that's designed to last. It holds up well against scratches and stains, which is a big deal in busy households. Plus, the look is pretty consistent, so what you see in the showroom is usually what you get installed.

16. Quartz Countertop Cost

Figuring out the cost of quartz countertops can feel a bit like a guessing game sometimes, right? The price you'll pay really depends on a few things. It's not just about the material itself, but also the brand, the color, and where you're buying it from.

Generally, you're looking at a range. For basic quartz, it might start around $50 per square foot installed, but it can easily go up to $100 or even more for premium brands or complex designs.

Here's a rough idea of what influences the price:

When you get quotes, make sure they're all-inclusive. Ask if fabrication, installation, sink cutouts, and edge finishing are included. Sometimes a lower initial price hides extra charges later on.

Don't forget to factor in potential costs for things like a new sink or faucet if you're replacing those too. It's always a good idea to get at least three different quotes from fabricators to compare prices and services. This way, you can make sure you're getting a fair deal for your new quartz countertops.

17. Beveled Quartz Edges

When you're picking out quartz countertops, the edge profile is a detail that really matters. It's not just about looks, though that's a big part of it. The edge affects how the countertop feels and how it holds up over time. Beveled edges offer a clean, modern look that's also practical.

Think about how you use your kitchen or bathroom. Do you have little kids running around? Or maybe you just prefer a softer feel when you're leaning against the counter. A beveled edge has a nice, angled cut, usually at 45 degrees, which removes the sharp corner you'd get with a square edge. This makes it less likely to chip and a bit safer to bump into.

Here are a few things to consider about beveled edges:

Choosing the right edge profile for your quartz is like picking the right frame for a picture. It complements the main piece and adds to the overall impression. A beveled edge is a solid choice that balances style with everyday usability.

While a simple bevel is popular, you can sometimes find variations like a double bevel or a beveled ogee for a bit more flair. It's worth discussing these options with your fabricator to see what works best for your space and your budget. They can show you samples and explain how each edge type will look and function in your home.

18. Quartz Fabrication

When you're looking for quartz countertops, the fabrication process is a big deal. It's not just about cutting the material; it's about shaping it precisely to fit your space and making sure it looks good. Good fabrication means your countertops will be durable and beautiful for years.

Think about the steps involved. First, there's templating. Someone comes to your home and makes an exact pattern of your cabinets and countertops. This is super important because quartz is cut to these exact measurements. Then comes the cutting itself, usually done with special saws. After cutting, the edges are finished – you can choose different styles like eased, bullnose, or even a more decorative bevel. Finally, there's the installation, where the fabricated pieces are put in place.

Here are some things to consider during fabrication:

The skill of the fabricator directly impacts the final appearance and longevity of your quartz countertops. Don't underestimate the importance of choosing a reputable company with experienced craftspeople.

19. Carrara Quartz

Carrara quartz is a really popular choice for countertops, and for good reason. It mimics the look of natural Carrara marble, which is beautiful but can be really high maintenance. This engineered version gives you that classic white marble look with all the benefits of quartz. Think durability, stain resistance, and it's pretty easy to clean.

It's a fantastic option if you want the elegance of marble without the constant worry.

When you're looking at Carrara quartz, you'll notice a few things:

It works well in a lot of different kitchen designs, from super modern to more traditional. It can brighten up a space and make it feel bigger. Plus, it pairs nicely with different cabinet colors, whether you're going for dark wood, painted gray, or classic white cabinets.

Choosing a countertop material involves balancing looks with practicality. Carrara quartz hits a sweet spot, offering the aesthetic appeal of natural stone with the low-maintenance advantages of engineered quartz. This makes it a smart pick for busy households.

If you're considering this material, it's worth checking out different brands to see their unique takes on the Carrara pattern. Some might have more prominent veining, while others are super subtle. It's all about finding the one that speaks to you. Many fabricators, like Sultan Stone, have extensive experience with these popular quartz patterns and can help you select the right slab.

20. Quartz Kitchen Islands

A quartz kitchen island can really change the whole feel of your kitchen. It's not just about having more counter space, though that's a big plus. Think about it: a well-designed island can become the central hub for your family. It's where homework gets done, meals are prepped, and friends gather while you're cooking.

When you're planning a quartz island, there are a few things to consider. The size is obviously important – you don't want it to feel cramped or too big for the room. The shape matters too; a simple rectangle is classic, but you might want an L-shape or even a curved design depending on your kitchen layout and how you use the space.

Here are some popular quartz styles that look great on islands:

Don't forget about the edge profile and any extra features like a built-in sink, cooktop, or seating area. These details can make your island truly functional and unique.

Building a kitchen island with quartz means you're investing in a surface that's tough, easy to clean, and looks good for years. It's a smart choice for a busy household, handling daily wear and tear without much fuss. Plus, the variety of colors and patterns means you can really personalize it to match your style.

21. Viatera Quartz

Polished Viatera quartz countertop surface detail

When you're looking for quartz countertops, Viatera is a brand that often comes up. They're known for their quartz surfaces, which are made from natural quartz crystals. This makes them a really durable option for kitchens and bathrooms.

Viatera offers a pretty wide range of colors and patterns. You can find everything from solid whites and grays to designs that mimic natural stone like marble and granite. They have a few popular collections, like:

Choosing Viatera means you're getting a surface that's resistant to scratches and stains. It's also non-porous, which is great for hygiene because it doesn't let bacteria or mold seep in. Cleaning is usually pretty straightforward too – just soap and water does the trick for most messes.

People often choose Viatera because it looks good and is easy to take care of. It's a practical choice for busy homes where you don't want to worry too much about damaging your countertops. Plus, the variety means you can usually find something that fits your kitchen or bathroom style.

If you're considering Viatera, it's a good idea to check out their samples in person. The way light hits the surface can make a difference, and seeing the actual slab will give you the best sense of the color and pattern. They also have warranties, so it's worth asking about those details when you're shopping around.

22. Quartz Remnant Sale

Polished quartz remnant with beautiful veining and natural light.

Looking to save some money on your quartz project? Keep an eye out for quartz remnant sales. These are often smaller pieces of quartz left over from larger fabrication jobs. Fabricators sell these remnants at a reduced price, making them a great option for smaller projects or specific design elements.

Why consider a remnant?

When you're shopping for remnants, be sure to check the dimensions carefully. You'll want to make sure the piece you find is large enough for your intended use. It's also a good idea to ask the fabricator about the edge profiles and any fabrication services they might offer for the remnant piece.

Buying quartz remnants can be a smart move for budget-conscious homeowners. It's a way to get a high-end material without the high-end price tag, especially if your needs are modest. Just be prepared to be a little flexible with your design choices, as you'll be working with what's available.

23. Hanstone Quartz

When you're looking at quartz options, Hanstone is definitely a brand worth considering. They make some really nice surfaces that hold up well. Hanstone Quartz countertops are engineered for superior durability and quality. They're built tough, resisting things like stains, scratches, and even heat pretty well. Honestly, they often do better than granite in those areas, which is saying something.

People seem to like Hanstone for a few key reasons:

If you're in the market for new kitchen or bathroom surfaces, checking out Hanstone's quartz products makes a lot of sense. They're a solid choice for anyone wanting a good-looking and practical countertop that won't give you a headache down the line.

Looking for a countertop that's tough and looks great? Hanstone Quartz is a fantastic choice! It's super strong, resists scratches and stains, and comes in tons of cool patterns and colors to match any kitchen style. Ready to see all the amazing options? Visit our website today to explore the full Hanstone Quartz collection and find the perfect surface for your home!

Wrapping It Up

So there you have it, a solid list of keywords to get your Google Ads campaigns rolling for your quartz fabrication business. It might seem like a lot at first, but picking the right terms is a big part of getting noticed online. Think of these as your starting point. Test them out, see what works best for your specific services and location, and don't be afraid to tweak things as you go. Getting more people to find you when they're looking for quartz countertops or surfaces? That's the goal, and these keywords should help you get there. Happy advertising!

Frequently Asked Questions

What exactly is quartz in countertops?

Quartz used for countertops isn't pure stone. It's actually a man-made material. It's made by mixing crushed quartz rock with resins and polymers. This makes it super strong and less likely to stain or scratch than natural stone.

Why do people choose quartz for their kitchens?

Lots of people love quartz for kitchens because it looks great and is really tough. It doesn't soak up spills like granite can, so it's easier to keep clean. Plus, it comes in tons of colors and patterns, so you can find one that matches your style perfectly.

Is quartz more expensive than other countertop materials?

The cost of quartz can vary a lot. Sometimes it's similar to granite, and other times it might be a bit more. The price depends on the brand, the color, and how fancy the design is. It's a good idea to get a few quotes to see what fits your budget.

How do I keep my quartz countertops looking good?

Taking care of quartz is pretty simple! Just use mild soap and water for regular cleaning. Avoid harsh chemicals or abrasive scrubbers, as they can damage the surface over time. Also, try not to put very hot pans directly on the counter; use a trivet just to be safe.

Can I install quartz myself?

Installing quartz countertops is usually a job best left to the pros. The slabs are very heavy and can break if not handled carefully. Plus, cutting and fitting them perfectly requires special tools and skills. Hiring an expert ensures it's done right and looks fantastic.

What's the difference between quartz and granite?

The biggest difference is how they're made. Granite is 100% natural stone dug from the earth, while quartz is engineered using natural quartz crystals mixed with binders. This makes quartz more consistent in color and pattern, and often more resistant to stains and scratches.

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